| Technical Code | Denotation (ie what is it – simply describe what you see / hear) | Connotation (ie what does it signify) |
| Setting | High-End apartment in New York | Luxury, wealth. |
| Clothing | Starts out as plain, becomes expensive clothing as the characters use the product | Implies that the product will make your life better, more extravagant, that it will make you wealthy. |
| NVC | Gold is used throughout the advert | Signifies wealth and a luxury product, makes the product appear more high quality than it actually is. |
| Dialogue | Dialogue accentuates the state of luxury the characters are in. | Reinforces the idea that the product is high end and expensive. |
| Sound Effect | Sound of wands and gold | Implies magic and wealth, and how the product will help the buyer’s lifestyle |
| Music | Upbeat, intensifies as the characters use the product. | Implies that the product is exciting, new and will make life more fun. |
| Camera shot size | | |
| Camera movement | Sways and zooms, slow motion | The camera is abrupt but also elegant during slow motion. Smooth movement implies the quality of the product is high |
| Editing | Gold shine and reflection from the makeup. | Wealth, that the product is of high quality. |
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