Theorist What does it mean (in your own words) How does it apply to the advert (in your own words) 
Equilibrium A condition in which all influences acting cancel each other, so that a static or balanced situation result. Well it’s the narrative of the story, so before they haven’t got glammed up and as soon as they bring the mascara in it changes there look to be “better” 
Binary Opposition A binary opposition is a pair of related terms or concepts that are opposite in meaning. The product is mainly associated for women, but they have put manny in this to show that men are obliged to using the product. 
Character Types Characters are essential to a good story, and it is the main characters that have the greatest effect on the plot or are the most affected by the events of the story. The different types of characters include protagonists, antagonists, dynamic, static, round, flat, and stock. The hero is manny and Sheila as they are the main characters and use the mascara when it arrives to get “bossed up”.  

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