How does it apply to the advert (in your own words)
Equilibrium
That all narratives follow a three part structure where they begin with equilibrium, (everything balanced), progress as something comes along to disrupt that equilibrium, and finally reach a resolution, when equilibrium is restored.
Starts off dark and grey, not in glam. Then the porter brings in the makeup and makes everything ‘magical.’ And then at the end everything is gold and they are in full glam.
Binary Opposition
Entails that the majority of narratives in media forms such as books and film contain opposing main characters.
The opposing characters would be the normal looking characters at the start and then the gold and exciting characters at the end.
Character Types
Propp argued that stories are character driven and that plots develop from the decisions and actions of characters and how they function in a story. These characters are the villain, the donor, the helper, the princess, the false hero, the dispatcher, the hero
The heroes in the advert are Manny MUA and Shayla as they are promoting the product. Maybelline are also the heroes because they are providing the product. The helper is the porter as he provides the heroes with the makeup.
