Character types: a character type is a certain trait or role a character will have to progress the story = examples are the Hero(protagonist), Villain (antagonist), princess(the character who gets rescued in one way or form) etc. This relates to the boss life advert as the hero in the advert isn’t necessarily a hero but the product themselves and Manny and the Bell Boy gets changed into a better version of themselves, they were the princesses but as the woman introduces the product she could also be seen as a hero.

A story has Three parts to it the equilibrium where everything is balanced and good nothing, in particular, affects the story yet which then shifts into disequlibrium/Disruption as their is conflict,change, issue that is introduced and finally finishes into resolution/new equilibrium where the story gets balanced again after the issue or change is fixed or accepted.

equilibrium in the boss Life advert is when Manny goes to his new apartment this is emphised by when he says “this room is everything”, everything is balanced there nothing new of interest yet disequilibrium

Disruption in the boss life advert is when the product arrives and causes the environment and people to change.

resolution/new equilibrium In the Boss Life advert is when the people are transfered into this better bossed up look where the are all blinged up nad the whole aura of the advert becomes golden and bright.

The design brief was to create a cover, double pages and back page for a gaming magazine inspired by PC gaming, pockets tactics and games TM. Everything we included had to be original.

My magazine is aimed at young female video gamer who are between the ages of 15-21. I wanted to make sure my main focus was females as typically video games are stereo-typically designed for boys or men meaning girls are not encouraged by any media to play. Therefore i chose to use the stereotypical girly colours of pink and purple. For my dominant signifier i chose to insert a girl into the center of the page using a medium shot making it more appealing for my target audience. My main image is a reactionary icon as it is supportive of female gamers.

I chose to use white text on a dark background whilst using black on a lighter background, this makes it stand out catching people attention. I purposefully placed the price in the top third of the magazine making it easier for potential customers to spot.

The title ‘retro gamer’ symbolizes that they are experienced gamers and know what they are doing when it comes to gaming. My title is bold, written in black and again is placed in the top third of the page.

I plan for my informational language to be informal as it is aimed at a younger generation. This will hopefully mean that the audience can relate more towards the magazine. The style of the content inside will be relaxed but informative. Using this type of language makes the magazine more trustworthy and likable.

My magazine is an independent which refers to any form that is free of influence by government or corporate interests. My magazine is a small company which produce content for girls rather than a company that is mainstream.

I aim to represent something different from the usual white male gamer, to do this i will challenge the dominant ideology and make girl gaming just as popular as male gaming.I will do this by using alternative media, this means that my product will differ from dominant companies this can be done through content, production and distribution. I would like to produce a niche magazine rather than a mainstream. Niche products are proving to be very popular right now in the magazine industry, they tend to appeal more to the younger generation which I am aiming to target.

Theorist	What does it mean (in your own words)	How does it apply to the advert (in your own words)
Equilibrium	That all narratives follow a three part structure where they begin with equilibrium, (everything balanced), progress as something comes along to disrupt that equilibrium, and finally reach a resolution, when equilibrium is restored.	Starts off dark and grey, not in glam. Then the porter brings in the makeup and makes everything ‘magical.’ And then at the end everything is gold and they are in full glam.
Binary Opposition	Entails that the majority of narratives in media forms such as books and film contain opposing main characters.	The opposing characters would be the normal looking characters at the start and then the gold and exciting characters at the end.
Character Types	Propp argued that stories are character driven and that plots develop from the decisions and actions of characters and how they function in a story. These characters are the villain, the donor, the helper, the princess, the false hero, the dispatcher, the hero	The heroes in the advert are Manny MUA and Shayla as they are promoting the product. Maybelline are also the heroes because they are providing the product. The helper is the porter as he provides the heroes with the makeup.

Theorist	What does it mean (in your own words)	How does it apply to the advert (in your own words)
Equilibrium	A condition in which all influences acting cancel each other, so that a static or balanced situation result.	Well it’s the narrative of the story, so before they haven’t got glammed up and as soon as they bring the mascara in it changes there look to be “better”
Binary Opposition	A binary opposition is a pair of related terms or concepts that are opposite in meaning.	The product is mainly associated for women, but they have put manny in this to show that men are obliged to using the product.
Character Types	Characters are essential to a good story, and it is the main characters that have the greatest effect on the plot or are the most affected by the events of the story. The different types of characters include protagonists, antagonists, dynamic, static, round, flat, and stock.	The hero is manny and Sheila as they are the main characters and use the mascara when it arrives to get “bossed up”.

Theorist	What does it mean	How does it apply to the advert
Equilibrium	Something is balanced	There is a female, a male and a member of LGBTQ
Binary Opposition	Two theoretical opposites	Contrast between with the product vs without
Character Types	Stereotypical fictional character	Hero= Maybelline Victim= people who buy the product

Theorist	What does it mean (in your own words)		How does it apply to the advert (in your own words)
Equilibrium	The power is in a state of equilibrium (power). As the plot develops the balance can change giving someone or something more power		The power shifts after they apply the make up
Binary Opposition	media that contains opposing main characters		Both main characters are opposite genders
Character Types	The theory that there are certain specific characters in every media form / text

We could be the victims and the Lobby boy could be the dispatcher and the company / two main characters could be the heroes but it is all subjective

Glamour

1. Big Shot Mascara by Colossal​
2. Two firsts for the brand= teamed up with influencers and its first-ever partnership with a man as the star of the campaign ​
3. Makeup brands are more understanding that makeup isn’t just for girls​
4. In October CoverGirl made James Charles as its first-ever Cover Guy​
5. Brands like Milk Make and Anastasia Beverly Hills have been advertising Men in ads and social media for a more inclusive and universal approach to beauty​
6. Giorgio Armani launched a gender-neutral lip balm the his/her Lip care​
7. Manny the beauty vlogger and social media influencer  with almost 3 million followers and gives makeup advise and inspiration to men and women he was thrilled to be working with a global brand like maybe line​
8. His inclusion in a nationwide ad especially hits home following the Internet backlash that went down this week over ASOS’ choker necklaces for men. (As writer David Yi over at Allure put it, the backlash “promotes the dangerous sentiment that men are supposed to adhere to hypermasculine culture.”)​

Your Story Manny G

1. Boundaries are being broken in the beauty and modelling industry​
2. The ‘Tall, white and skinny’ expectation now has diversity with different races, sizes and genders being represented​
3. Examples such as Manny MUA as Maybelline’s first male ambassador, as well as being an online gay role model is showing development throughout the industry ​
4. Having representation in the media of a wide range of identities is important and provides support and confidence for younger generations to be confident and secure in themselves

Media Magazine

1. This article tells about the difference between advertising the 1960s to the present. It describes an old still advert for a hair product which depicts 5 women carrying a masculine man adoringly, and advertises the product as highly masculine, only made by men and makes you appear powerful. This shows the heavy gender expectations set on men at the time, that they must be in control and adored by woman.​
2. It tells how the ideas represented in the media were forced on their audiences and everyone was expected to fit into one idea of what they should aspire to be like​
3. Maybelline’s ‘The Boss Life’ advert shows how much the media has advanced, with a gay man promoting a beauty product with an upbeat happy style and setting, exploring the ideas of different representation in the beauty industry. It challenges the expectations of masculinity and showing progression through time in the media

Psychology In media

1. To have a successful marketing campaign the understanding of the target customer is crucial. ​
2. Consumer psychology relies on social cognition ​
3. By analyzing basic background factors helps marketers develop techniques, they can implement to get a better response to the product and keep a customer’s attention. Persuasion is implemented during all the stages of marketing. 

Motivation and Perception

1. First of all, it is important to understand what motivates the consumer. Marketer’s task is to discover what motivates the consumer and awakens the triggers. ​
2. Another pressure point is emotions. Certain emotions a human is experiencing can be a motivation for the purchase. Marketing activities can be used in a way to cause, shift and influence the emotions and as a result increase the response and attention to the product.​
3. Additional important attribute affecting decision-making is perception. Perception forms through unconscious response to and interpretation of stimuli. Vision is the most powerful stimulus and the easiest one to implement in marketing. Colour, shape, size or align of the advertisement can affect perception. For example, cool colours such as blue have a calming effect. ​

Use of Fear

1. One of the most widespread techniques in advertising is playing on human’s fears. Fears come in different forms and what is surprising though is that fear is in a way attractive. In addition, fear is known to bring humans together uniting them against a potential threat.  This comes in handy for marketers. ​
2. There are high-fear and low-fear approaches in advertising as well. High-fear approach emphasizes such aspects as death. Low-fear approach creates anxiety and as a result, a son attempts to eliminate the feeling of tension. Each approach, however, implies that using a certain product can prevent negative outcome.  ​
3. Most have a fear of failure. Beside the idealistic self-image the person aims to, there is also a feared self they try to avoid. Sometimes marketers go further and start influencing subconscious by showing the insecurities people were not aware of​

Theorist	What does it mean (in your own words)	How does it apply to the advert (in your own words)
Equilibrium	Every story has an exposition, conflict and resolution or beginning, middle and end.	They begin with plain clothes, the bell boy brings in the product and they are transformed.
Binary Opposition	A pair of related concepts that are complete opposites like good and bad.	Male and female, straight and gay, white and black, New York and somewhere less glamorous
Character Types	Stock characters that audiences recognize from other narratives like the hero, the villain, a princess, the father etc.	The mascara is the hero as it transformed , the villain is other makeup brands, the two influencers are the princes as they got saved.