New York is one of the worlds most financially rich city.
Clothing
At the start plain normally clothes but by the end it all the clothes are gold
Plain normal clothes are ordinary. Gold is linked with power and wealth and these unordinary
NVC – Non Verbal Communication
Before a more relaxed posture whereas after their posture changes to be more confident and strong.
Before are regular people but after they are more professional
Dialogue
casual friendly speech
these people are friendly and you have a good relationship with them
Sound Effect
sparkle SFX
makes it like the product is magic and will change your life
Music
the music is quite and not so noticeable until they get bossed up then the beat drops and the volume increases
Before your life is quiet and after getting “Bossed Up” your life is like a musical
Camera shot size
Mostly mid shot with a couple close ups
the mid shots are similar to the eye so feel natural.
Camera movement
tilt down with push in to the suitcase with the mascara
this empahsises the mascara
Editing
Smooth with no extravagant cuts and lots of slow motion. Most cuts are on the beat
This gives it a professional look
Narrative Theories
Theorist
What does it mean? (Own Words)
How does it apply to the advert? (Own Words)
Equilibrium ( Todorov )
That every video has a beginning, middle and end.
The beginning is when they enter the room (“This room is EVERYTHING”) to the middle putting it on and finally the end when they have the make up on.
Binary Opposition ( Levi-Straus )
We can understand stuff through opposites. e.g. East/West Straight/Gay Good/Bad
They are in New York so they are smart, modern, where dreams come true. And that without make up you are nothing and that with make up you are everything.
Character Types ( Propp)
This is a theory that suggests the type of characters that are used. For example, Harry Potter = hero and Voldemort = villain. However, not all of these types will be present in every video.
In the Bossed Up I think the hero is the make-up and the Helpers are Manny MUA and Shayla.
