| Technical Code | Denotation (ie what is it – simply describe what you see / hear) | Connotation (ie what does it signify) |
| Setting | New York city, streets, hotel room and back alley. then gold room. | expensive city, nice room connotes rich and elite. |
| Clothing | normal clothing, normal hotel staff uniform/ dark colours, then gold clothing/gold uniform/sparkly clothing. | gold connotes rich and luxurious. |
| NVC | | |
| Dialogue | ‘lets get bossed up’ | connotes that the product will make you a boss. the word boss has connotations of being in charge and being important |
| Sound Effect | sparkly sound when the gold case comes in. | connotes the case has something in it that is special and expensive. |
| Music | music in the background after they get ‘bossed up’. | connotes that life gets more exciting after they are ‘bossed up’ as the music gets louder. |
| Camera shot size | | |
| Camera movement | | |
| Editing | |
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