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| Technical Code | Denotation (ie what is it – simply describe what you see / hear) | Connotation (ie what does it signify) |
| Setting | New York apartment | Wealth and luxury and fame |
| Clothing | Plain and normal everyday clothing at first but once they’re bossed up their clothes are gold and glam. | That one you wear the mascara you look rich and super glam |
| NVC | Suitcase man had a smirk and shrugged his shoulders | He knows how amazing the mascara is and he knew it wouldn’t disappoint |
| Dialogue | The words ‘bossed up’ | That the mascara will make you look a ‘boss’ which is usually associated with the best therefore you’ll look great |
| Sound Effect | Twinkle sound effect | Implying that this mascara is magical and will transform your looks |
| Music | Upbeat hip hop style music | This mascara will make you look cool and the music catches your attention |
| Camera shot size | Wide shots of room | Showing how expensive and good your life will be once you buy the mascara and showing product in the background |
| Camera movement | Zooms into eyes and mascara | Showing the audience how great this mascara is and how nice your lashes will look and how great and expensive and golden it looks |
| Editing |
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