CSP3 Table
Daily Archives: 11/07/2019
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Maybelline advert
boss life advert🍀👌🤩
| Technical Code | Denotation (ie what is it – simply describe what you see / hear) | Connotation (ie what does it signify) |
| Setting | a hotel room in new York | a luxurious hotel room in an expen-sive city |
| Clothing | top and trousers & shoes on both the main characters, bell boy wearing hot-el uniform | |
| NVC | winking | wink to communicate a ‘secret’ |
| Dialogue | lets get bossed up | connotes that the product will make you a ‘boss’ the slogan for the product |
| Sound Effect | twinkle sound | connotes magic |
| Music | music in the background after they get ‘bossed up’ | connotes life gets better and more exciting after using the product. |
| Camera shot size | ||
| Camera movement | 🎅😊🤩😘😀😆😉😊😶🤑🤡👺👹👽👨❤️👨👨👩👧👧🦗🦂👥🎟🧦⚾🔎🖌📌⏰🍟🍤🍴🌻☘🍀🚗🌚 | |
| Editing |
language of moving image
| Technical Code | Denotation (ie what is it – simply describe what you see / hear) | Connotation (ie what does it signify) |
| Setting | New York hotel room | Metropolitan, busy, wealthy |
| Clothing | Begins in casual, plain clothes, turns into gold | This mascara will make you rich and wealthy |
| NVC | Wink at the camera, bell boy has a smug expression & shrugs | Like they know something, as if he knew what was going to happen |
| Dialogue | “Bossed up.” | ‘Bosses’ are considered powerful and in charge |
| Sound Effect | Twinkle noise | Magic, transformation |
| Music | Hip-hop style, upbeat | Relates to younger audiences, captures attention |
| Camera shot size | Wide shots | Promotes product |
| Camera movement | Zooms in and out | Creates a focus on the product |
| Editing | Transition from plain to gold |
The language of moving image
| Technical Code | Denotation (ie what is it – simply describe what you see / hear) | Connotation (ie what does it signify) |
| Setting | New York apartment | Wealth and luxury and fame |
| Clothing | Plain and normal everyday clothing at first but once they’re bossed up their clothes are gold and glam. | That one you wear the mascara you look rich and super glam |
| NVC | Suitcase man had a smirk and shrugged his shoulders | He knows how amazing the mascara is and he knew it wouldn’t disappoint |
| Dialogue | The words ‘bossed up’ | That the mascara will make you look a ‘boss’ which is usually associated with the best therefore you’ll look great |
| Sound Effect | Twinkle sound effect | Implying that this mascara is magical and will transform your looks |
| Music | Upbeat hip hop style music | This mascara will make you look cool and the music catches your attention |
| Camera shot size | Wide shots of room | Showing how expensive and good your life will be once you buy the mascara and showing product in the background |
| Camera movement | Zooms into eyes and mascara | Showing the audience how great this mascara is and how nice your lashes will look and how great and expensive and golden it looks |
| Editing |
elements of maybelline
Dennotation and Connotation
Elements
the LANGUAGE of moving image 🤷♀️
| Technical Code | Denotation (ie what is it – simply describe what you see / hear) | Connotation (ie what does it signify) |
| Setting | New York city, streets, hotel room and back alley. then gold room. | expensive city, nice room connotes rich and elite. |
| Clothing | normal clothing, normal hotel staff uniform/ dark colours, then gold clothing/gold uniform/sparkly clothing. | gold connotes rich and luxurious. |
| NVC | ||
| Dialogue | ‘lets get bossed up’ | connotes that the product will make you a boss. the word boss has connotations of being in charge and being important |
| Sound Effect | sparkly sound when the gold case comes in. | connotes the case has something in it that is special and expensive. |
| Music | music in the background after they get ‘bossed up’. | connotes that life gets more exciting after they are ‘bossed up’ as the music gets louder. |
| Camera shot size | ||
| Camera movement | ||
| Editing |
Language Of Moving Image
| Technical Code | Denotation (ie what is it – simply describe what you see / hear) | Connotation (ie what does it signify) |
| Setting | New York | Glamorous, Fashionable, Wealthy/Rich, Modern |
| Clothing | Starts off dull/plain and simple but becomes Sparkly, Gold and Fancy | Glamour, Wealth, Mascara will make you feel good and ‘Bossed up’ |
| NVC | Gestures, Shift in representation of identity | Indicating Bossed up mascara is a good product, Stereotypes are changing |
| Dialogue | Interaction with each other and the product, Energetic | Introduces product, Enthusiasm |
| Sound Effect | Kind of ‘Twinkly’, Swoosh | Magical, Sparkly, Bossed up, sudden change in perception |
| Music | Upbeat, Modern, Classy | Bossed up mascara is a classy product, gives confidence |
| Camera shot size | Wide Angle | A lot to take in |
| Camera movement | Angles change throughout the advertisement | Implies how the product can make you feel, can feel better about yourself if you use this product |
| Editing |
| Technical Code | Denotation (ie what is it – simply describe what you see / hear) | Connotation (ie what does it signify) |
| Setting | new york | success, wealth and high-end |
| Clothing | clothing goes from greyscale to shiny gold and silver | transformation |
| NVC | they appear confident and powerful after applying the mascara | this product will give you unshakable confidence |
| Dialogue | they stop talking once they get “bossed up” because they don’t have to | shows that their power speaks for them |
| Sound Effect | sparkle | magic, transforming |
| Music | hip hop | feeling powerful |
| Camera shot size | Different camera angle cuts | shows the product being used and provides evidence to the audience that they are using the product so the results are more realistic |
| Camera movement | emphasizes the transformation | power |
| Editing | enhanced gold effect | shows the suitcase as being valuable and worth a lot |