| Theorist | What does it mean (in your own words) | How does it apply to the advert (in your own words) |
| Equilibrium | is the balance in the story of 2 oppositions then disupted equilibrium is when the story becomes unbalanced which is considered more interesting | equilibrium is when the set is bland and normal before they get bossed up |
| Binary Opposition | binary opposites helps to thicken the plot and further the narrative since its 2 oppositions agains each other eg good and evil | this is displayed when th story has the further narrative of getting bossed up |
| Character Types | character types is the theory that every story needs 8 types of characters. villain, hero, sidekick, victim…etc | the protagonists of the advert are the heroes and the bell boy is the victim of being saved from his boring job by getting bossed up |
- Todorov’s Theory of Narrative Equilibrium
- Levi-Straus Theory of Binary Opposition
- Propp’s Theory of Narrative Characters Types
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