| Technical Code | Denotation (ie what is it – simply describe what you see / hear) | Connotation (ie what does it signify) |
| Setting | a hotel room in new York | a luxurious hotel room in an expen-sive city |
| Clothing | top and trousers & shoes on both the main characters, bell boy wearing hot-el uniform | |
| NVC | winking | wink to communicate a ‘secret’ |
| Dialogue | lets get bossed up | connotes that the product will make you a ‘boss’ the slogan for the product |
| Sound Effect | twinkle sound | connotes magic |
| Music | music in the background after they get ‘bossed up’ | connotes life gets better and more exciting after using the product. |
| Camera shot size | ||
| Camera movement |                                  | |
| Editing |
