| Theorist | What does it mean (in your own words) | How does it apply to the advert (in your own words) |
| Equilibrium | The theory is that as the story progresses the state of equilibrium can change, | At the beginning the bell boy is dressed inn all grey and at work whereas at the end has a fancy gold suit on showing the change. |
| Binary Opposition | opposing meaning to great contrast | the bell boy character and the tow man characters of the makeup artists who appear more glamorous. |
| character Types | This is a theory on the types of characters used. | The makeup artist represent the hero which saves everything with the massacre products and the damsel in distress is the bell |
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