| Technical Code | Denotation (ie what is it – simply describe what you see / hear) | Connotation (ie what does it signify) |
| Setting | new york | success, wealth and high-end |
| Clothing | clothing goes from greyscale to shiny gold and silver | transformation |
| NVC | they appear confident and powerful after applying the mascara | this product will give you unshakable confidence |
| Dialogue | they stop talking once they get “bossed up” because they don’t have to | shows that their power speaks for them |
| Sound Effect | sparkle | magic, transforming |
| Music | hip hop | feeling powerful |
| Camera shot size | Different camera angle cuts | shows the product being used and provides evidence to the audience that they are using the product so the results are more realistic |
| Camera movement | emphasizes the transformation | power |
| Editing | enhanced gold effect | shows the suitcase as being valuable and worth a lot |
