Denotation (ie what is it – simply describe what you see / hear)
Connotation (ie what does it signify what’s the meaning behind it)
Setting
a New York hotel room, 2 friends enter then open a suit case whole set changes and is ” bossed up” (glittered up and new sound affects/music is added)
as the bland room changes into a brand new room it shows the world transforms when the product is applied
Clothing
Neutral coloured clothing to start of with then after being bossed up clothes change to golden black and sparkle.
this shows again the transformation the product creates
NVC
The gestures and body language are done through out the video to show how amazing everything is
body language first displayed is exaggerated to show emotions of happiness and excitement then after they are bossed up they use stances that are considered powerful, strong and cool. To show the audience that it wasn’t just a physical change it was a mental change in confidence.
Dialogue
using unnatural conversations promoting the product then using slang for the slogan and for the advert.
convo used for promoting the product and using slang for the slogan then used for the advert suits easier for audiences to remember them.
Sound Effect
sound affects of subtle music beat under the characters voice, leading up to when they get bossed up the music increases and lots of sparkling and shinning sounds are used
the sound affects used are subtle music beat under the characters voice so the music is in the whole video and doesnt come in randomly in the video and as they get bossed up the music increases into a climax and lots of sparkling and shinning sounds used to emphasise the products desire by the viewer, explaining how the product is life changing.
Music
drum beat with dubstep leading the transformation of being “bossed up”
simple beat to get stuck in audiences heads so the advert becomes more rememberable because its easier to remember tunes over dialoge
Camera shot size
slow-motion skills are used plus different camera cuts for different angles and frames of time in seconds
this is done to make the product look more interesting and to show how life change the product is
Camera movement
slow horizontal smooth moving camera around the room plus the rise and fall after the suitcase is opened
this is done to make the product look more interesting and to show how life change the product is like its entering a new world when using the product
Editing
camera cuts are used quite a bit to jump from frames showing the product isn’t just bossing up the actors but bossing up the world(set)
this again shows us about the transformation the product supposedly creates
