| Technical Code | Denotation (ie what is it – simply describe what you see / hear) | Connotation (ie what does it signify) |
| Setting | hotel room in new York | high fashion, glamor, money, luxury lifestyles. |
| Clothing | plain white clothing to gold out fits | shows contrast between how you look before the massacre and after to promote the product as gold represent luxury. |
| NVC | confident, positive body language | confidence thats the massacre gives you. |
| Dialogue | excited tone of voice and all positive dialogue | Positive brand perception and makes the product seem exciting. |
| Sound Effect | magic sound affect | represent the product being ‘magical’. |
| Music | upbeat music | popular creates a uplifting mood |
| Camera shot size | zooming in on mascara appliactaion | Shows the product being used. |
| Camera movement | slow motion and zooming In/ focusing on the product | Helps shows the significance and point of the advert. |
| Editing | Enhanced gold effect |
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