| Technical Code | Denotation (ie what is it – simply describe what you see / hear) | Connotation (ie what does it signify) |
| Setting | New york, hotel room | glamour, high fashion, fame, travel |
| Clothing | plain white clothes then transitions to golden suits | represents how the boss life changes your life to more sophisticated. |
| NVC | confident body language | confidence, strong, fashionable |
| Dialogue | Excited expressions and catchy lines eg, “bossed up” | relates to the boss lifestyle |
| Sound Effect | Magic glittery sound | could signify a magic wand of changing your life after using the product. |
| Music | Upbeat trap | Modern, young and popular |
| Camera shot size | application of the mascara | shows the product being used perfectly |
| Camera movement | Slow motion and zooming in on the product | Draws the attention of the viewer by extending time. |
| Editing | The transition between normal life and boss life |
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