Denotation (ie what is it – simply describe what you see / hear)
Connotation (ie what does it signify)
Setting
New york
high life, traveling, wealth
Clothing
ordinary clothing transitions to gold
signifies change in confidence/power, applying makeup shows a change in wealth shows contrast of having no make up to then applying make up
NVC
posture, body language, facial expressions
showcased when makeup shaylas slants her hips with her hands on her hips then winks. this is to promote that to be like her you must have the makeup showcases the advert may be a bid mis- ingenious.
Dialogue
tone of voice
confidence and volume of voice raises due to applying make up, when before music changes their is a massive ‘BOSSD UP’.
Sound Effect
when the eyes sparkle
expresses beauty
Music
beat drop
when make up is applied used to show drastic change in confidence and looks once make up is applied
Camera shot size
close up of mascara
used to promote mascara to show that it is the best.
Camera movement
transitioning from suitcase
to bring viewer into that world of being surrounded by makeup
