| Technical Code | Denotation (ie what is it – simply describe what you see / hear) | Connotation (ie what does it signify) |
| Setting | New York | travel bling expensive |
| Clothing | gold high blitz rich in fashion ( more sophisticated at the end once transitioned) | as gold associates with royalty, magic and wealth, it suggesting that if u buy this mascara, you will feel magical along with a sense of wealth |
| NVC | standing up straight up, tall confident | Suggests that they are in a dominant position once wearing the mascara. Linking to the color gold ( can have an association with royalty) it can give a sense of hierarchy |
| Dialogue | american speaker enthusiastic voice | with the american accent, it gives a sassy atmosphere voice of excitement tells us this mascara is an amazing product |
| Sound Effect | blinging sparkling | innovates beautiful, giving an expression that wearing the mascara makes you beautiful |
| Music | beat drop | music beat drops once they are “bossed up” and transitioned into the more sophisticated clothing. |
| Camera shot size | close up of mascara | showing the detail in the mascara |
| Camera movement | slow motion | shows slow shot of a scene |
| Editing | gold reflection form mascara | showing how “precious” the mascara is |
