| Technical Code | Denotation | Connotation |
| Setting | New York. White room to Gold. Triggered by “bossing Up” | High class heightened by the product |
| Clothing | Plain average on all to gold I buy therefore i am | Bossing up makes you more attractive and glamorous |
| NVC | Happy, Extravagant, Hand movements,pouting, emphasizing beauty | Over the top voices and actions to emphasis being bossed up |
| Dialogue | Simple, Easy to listen to, Storytelling | easily understood and received by audience |
| Sound Effects | Magical, sparkling, | Emphasize effects of the make on your social ability |
| Music | Happy, upbeat, empowering, Harlem shake esc | relatable to younger generation |
| Camera shot size | Shallow focal depth Anamorphic Lens, captures only main people and product | |
| Camera movement | Little movement to simplify but only moves to focus on product or action shot | |
| Editing | Make up, Filters, On screen animation and images |
