Businesses take into consideration more aspects of the audience would be assumed. With a special emphasis on children from before being born up to 18 years old as they are easily manipulated, after years of psychological research put into how to have an effect on them physically, mentally and sensory. Also the targeting of children is used to have them use their “pester power”, when a child affects brand preferences and purchases of there parents as the parents are more susceptible to the views of their children, to increase their amount of customers through the conversion of their parents to the brand that is favored by the child. Furthermore by securing a child into brand loyalty which can be achieved earliest at three years old but can consistently be achieved at five years old will most likely lock them into life long purchases with that brand.