| Code. | Example (Denotation) | Meaning (Connotation) |
| Mise-En-Scene | Gold Clothing Change in Setting Actors | Gold clothing shows that the product is high quality and valuable. Before the gold is introduced into the setting, the city behind is bland and boring until the gold is introduced. Once the gold is introduced the background becomes clearer and more appealing. In the opening 2 seconds when the viewers give their most attention the two actors are in frame so the viewer doesn’t skip and continues watching because some people know who they are because of their influencer status. |
| Editing | The sparkle and ding sound effects | Gives the feeling that the product is like a pot of gold with positive tingles to make it sound appealing. |
| Cinematography | New York skyline in background | Home town of the brand to show off the city exposing their wealth and their power. |
| Sound | Non diegetic sounds Digetic | the trap music in the background to draw in younger people who would listen to the music to keep them interested. The actors voice saying positive complements about their environment. |
| Level of Signification | Example | Meaning |
| Indexical Representation (Denotation) | Emitted golden light from suitcase before reveal | Creates heavenly / religious imagery to make the product seem holy, valuable and important |
| Symbolic Representation (Connotation) | MannyMUA (Male Actor) | Social influencer acts as the face of the LGBTQ community to widen the target audience and make more people feel welcome and invited to wear the product. |
| Iconic Representation {Myth) | Expensive golden clothing | Used to create a feeling that the person who uses the product will look better, have more power and have greater importance. |