Within this essay I will be interpreting how gender can be represented within the media in the forms of the video game Tomb Raider and the magazine Men’s Health. Within Men’s Health magazine it is clear that we have an iconic sign being presented within ‘Vin Diesel’. Because the focal image is a person of interest within celebrity society this makes him interesting and more likely to induce regular people to purchase the magazine. Another reason is because of his particularly masculine physical appearance which conforms to societies version and ideals of what a ‘real’ man should be. This is reactionary. The large print font ‘BURN BODY FAT’ claims that all men should aspire to look like Vin Diesel and the fact that it is so much larger than the rest of the headings shows that this is important to the magazine as a marketing brand. However, in contrast to this, ‘Tomb Raider’ specifically targets a male audience and uses the almost alluring character of Lara Croft to do this. She has been constructed carefully to stereotypically appease men and their particular taste in women. She has a tiny waist with accentuated breasts and bum and an unnatural stance, which is clearly unattainable to women within reality. Also, with this game being rated at 12, I think that it is not acceptable that impressionable teenage boys or young men should see this is as a realistic view of women, and because of the context of the game I think there are many people who would agree with this viewpoint. If I compare these two magazines, they both give of certain stereotypes of a male and female body. Yet, whilst Tomb Raider is based around a fictional character and gives more subtle view points over how a women’s body should be, Men’s Health magazine promotes the muscular and toned body of a celebrity on its front cover, which will attract people even if they don’t pick it up to purchase.