Stereotypes: A fixed belief held by many people that oversimplifies a person

Counter-types: Also known as a positive stereotype it is where the good qualities are oversimplified in someone

Misrepresentation: Giving incorrect information on the nature of something

 Selective representation: When one group is represented more than others

Dominant ideology: Is the ideas and beliefs shared by the majority. With the phrase “the dominant ideology is the ideology of the dominant class.

Constructed reality: As people the way we display our selves is molded by our life experiences and interactions with other people.

Ownership of an area by one specific state or power

Audience positioning: Techniques used to get the audience to understand the ideology of the piece

Fluidity of identity: Though identity has roots in gender and family but it is overall formed by interactions and can change at any point in your life

Constructed identity: The creation or forming of ones beliefs, attitude and ideas by cultural systems and the persons actions

Negotiated identity: The action of changing or altering of ones identity by cultural systems and personal actions

Collective identity: The social and cultural groups that one claims they are part of or act with.

• Positive and negative stereotypes

a negative or positive impression of a group of people that is perceived as the dominant ideology by the majority. These can be harmful or good

• Counter-types

a generalization about a group of people which is very positive and sometimes oversimplifying

• Misrepresentation

a false representation of a group by the media. This usually has harmful stereotypes

• Selective representation

the process of representation bias- representing one group more than another

• Dominant ideology

a popular belief or myth upheld by the majority and media

• Constructed reality

the beliefs and actions of ourselves shaped by our reality and life experiences

• Hegemony

dominance over one group by another

• Audience positioning

techniques used by the creator in order for the audience to understand the ideology of the text

Positive and negative stereotypes: a stereotype is a widely held but fixed and oversimplified image or idea of a particular type of person or thing. A positive stereotype represents a positive view of a group but a negative which represents the opposite
• Counter-types: positive stereotypes
• Misrepresentation: the action of give a false account or interpretation of something
• Selective representation: when some groups are represented more than others in media
• Dominant ideology: The beliefs and attitudes shared by the majority of people
• Constructed reality: The society and beliefs created my human interaction
• Hegemony: Leadership of one group over another
• Audience positioning: How the producer of the media wants the audience to feel after watching/reading/hearing their media