Positive and negative stereotypes= a stereotype is a fixed image and idea over a person or thing based on appearance, nationally and other aspects of the person. A positive has good connotations and a negative has bad connotations.

Counter-types= like a positive stereotype, a counter-type emphasizes the positive aspects of a person.

Misrepresentation= When something or someone is given a representation or label that is incorrect. Also a false view on something.

Selective representation= the way a specific group is represented more than another.

Dominant ideology= the main idea behind a media form. It denotes the attitudes, beliefs and values shared by society.

Constructed reality= the reality and the way humans behave due to the media.

Hegemony= the dominance and authority of one sociolect group over another.

Audience positioning= the techniques used by the creator to control how the audience sees and understands the ideology of the media form presented.

Fluidity of identity= an identity that can be changed so its not fixed to a person.

Constructed identity= when an identity has been constructed by the media and society.

Negotiated identity= the agreement of people when they agree who is who in their relationships.

Collective identity= the identify of a group all together.