• Fluidity of identity – There’s not a fixed conception of what identity is so there’s fluidity/flexibility in how it can be presented.
• Constructed identity – When the media presents identity in a certain way that they want people to believe is the right way to be.
• Negotiated identity – When identity is negotiated into an agreement which is their ideal way to represent it.
• Collective identity – The identity of a whole group rather than an individual. And how they’re perceived to be in the modern world.