• Positive and negative stereotypes: Positive– A good evaluation of a specific group that is in someways better than another group, it can be seen as a praise or a compliment. Negative-A bad generalization on a person because they are part of a specific group. Can be seen as an insult.

• Counter-types– Goes against the stereotype of a group that they are part of.

• Misrepresentation– Wrongly interpenetrating/ understanding something.

• Selective representation– When something is more represented than another, usually biased.

• Dominant ideology– What is normal in the eyes of people and Social Media.

• Constructed reality– The way we shape ourselves because of other people and their standards.

• Hegemony– The main influencer of an ideology so it becomes the dominant ideology and other people agree because the creator of it is seen as a leader.

• Audience positioning– A way the creator of the text uses techniques to get the audience to understand the ideology of that text.