- Positive and negative stereotypes–good or bad generalization of a person or a thing.
- Counter-types–something that opposes with something else.
- Misrepresentation— to give false or misleading representation with an intent to deceive.
- Selective representation— when something is more represented than others.
- Dominant ideology— the bigger meaning of an image that stands above the rest.
- Constructed reality— the way in which media shapes us, how we present ourselves is shaped by our experiences and past.
- Hegemony–is a political control of one state over others
- Audience positioning— is the techniques used by the text producer so that the receiver understands the ideology.
- Fluidity of identity— the flexibility of the genders
- Constructed identity–the identity that we create
- Negotiated identity–can be tested and changed
- Collective identity —
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