Positive and negative stereotypes: Positive stereotypes are stereotypes which present a good message about what the stereotype is. For example a positive stereotype could be “Woman are kind and caring”. Negative stereotypes are stereotypes which present a bad message about what the stereotype is. For example a negative stereotype could be “teenagers are grumpy and lazy”.

Counter types: A counter type is like an assumption. It can be about a group of people, for example it could be “all French people eat baguettes”.

Misrepresentation: Misrepresentation is when someone or something is not represented how they want to be seen. For example Iceland may want to be represented as affordable and family friendly, however some people may see it as cheap and bad quality.

Selective Representation: