Positive and negative stereotypes – a good or bad accepted idea of something.

Counter-types – something opposing the stereotypes.

Misrepresentation – the misleading or false belief.

Selective representation – only representing certain things.

Dominant ideology – the most widely believed idea.

Constructed reality – the idea that society is created by humans and human interaction.

Hegemony – leadership by one person/group.

Audience positioning – the techniques used by the creator to get the audience to understand the idea.

Fluidity of identity – the idea that your identity changes.

Constructed identity – the identity you build, such as on Instagram.

Negotiated identity – agreeing that certain people have certain roles in a relationship and that these roles can not change.

Collective identity – the identity of a group.