Positive and negative stereotypes = general expectation of something or someone, including looks, personalities and behavior

Counter-types = a positive stereotype

Misrepresentation = giving a false or misleading representation with the intention to lie

Selective representation = parts of an image are selectively chosen to show

Dominant ideology = agreeing with what we believe

Constructed reality = how we represent ourselves/ things in a way we want it to be seen or things or the idea of that we’ve been influenced by other factors

Hegemony = dominance of authority

Audience positioning = techniques that are used to control how we perceive and understand things ideology of the media 

Fluidity of identity = flexibility of gender

Constructed identity = how something is formed – is it real? has it been constructed?

Negotiated identity = changing someones beliefs through the concept of cultural beliefs and media

Collective identity =