Positive and negative stereotypes – a widely held but fixed image or idea of a particular type of person or thing.
Counter-types – a positive stereotype and emphasizes the positive features about a person.
Misrepresentation – the action or offence of giving a false or misleading account of the nature of something.
Selective representation -selective representation is when some groups of people are represented more in government than others.
Dominant ideology – denotes the attitudes, beliefs, values, and morals shared by the majority of the people in a given society.
Constructed reality – the way we present ourselves to other people based on past experiences and how we see ourselves
Hegemony – leadership or dominance, especially by one state or social group over others.
Audience positioning – the techniques used by the creator of a text to try to get the audience to understand the ideology of the text.

Fluidity of identity – identity can be changed and is not fixed to a person
Constructed identity –
Negotiated identity – the way in which people reach certain agreements
Collective identity – a sense of belonging to a group or community