My main character is a reactionary icon which supports dominant ideology, as he is a representation of a stereotypical male gaming character. We can tell this as he is a very large muscly character who has a very stern unwelcoming face. He is displayed on top of a very dark sinister background of the empty beach at night. This helps to support the signification of the character as it helps to show he is a lone person who doesn’t need support from others and can defend himself and over come his challenges alone.

In my magazine the main idea is that gaming is fun and the consumers of the product love gaming. My target consumer would be a dominant or negotiated consumer as their opinions are that gaming is amazing or the gaming is something new to them and they don’t love it or hate it.