Statement of Intent

For my magazine I decided to title it “Gamerz Alliance’ as I wanted it to be catchy. I thought this would appeal to my target audience of males between 28-30 and new affluent workers, who have a keen intrest in gaming and the world of professional gaming industrys. I used a games charater I designed in fuse as the dominate signifier to represent the theme of my games magazine. I wrote the price of the magazine along the bottom as a plug and as ancorage to my magazine. I chose to size my magazine at a width 11cm and a height of 17cm, I decided this as it would fit well into someones bag and would be a big enought size to read comfortably. I chose the gold font as it stands out and aims to my target audience of more sophisticated professional gamers, aswell as giving the magazine a sleek professional look and I chose to put it all into captial letter to draw attention to it. When coming up with the design and target market I research popular gaming magazines on market and was inspired by the use of Signifiers in the magazines to make it clear waht its about and whated to do this with having bold headlines.

I wanted to make the font really bold to stand out to attract my target customers and give some instate on whats inside the magazine. I chose to have my headlines all around the character in order to keep the magazine simple but also effective with the character adding colour into magazine and being the dominate signifier. As i am aiming my magazine as more of a professional magazine to experienced games i decided to price it at £5.99 after reasearching what some of the more professional gamers magazines are priced at i decided to go with a average price. I also promoted it as a reduced price inorder to attract more customers. I also used plugs with my headings and decided to use topic headlines that would attract my target audience of more porfessional gamers and therefore spoke about the business side of media.