Basic audience theory is looking to investigate the relationship between ENCODING (the way that a message is CONSTRUCTED and DELIVERED) and DECODING (the way in which a message is RECEIVED and/or DECONSTRUCTED).

ENCODING . . . . . DECODING

Audience Theory and your NEA

When companies develop a new product they often construct a prototype or pilot around an ideal consumer. So for TASK 5: go back to your post that has your initial sketch and your initial ideas written up and describe the ideal consumer for your product. To help you could watch the video below which looks at the audience theory that suggests media products satisfy the USES AND GRATIFICATIONS OF THEIR TARGET CONSUMERS, in that sense, what are the uses and gratifications of your product/target audience, as ideally these should be matched.

A few slides from a presentation that we looked at earlier in the year. The full ppt can be found downloaded below

Young and Rubicam’s Psychographic Descriptors