Statement of Intent

  • Aimed at Young Teenagers (age 10-15)
  • I had many attempts at creating different gaming magazines to see what placements of elements and colours look most effective
  • My magazine is aimed at girls, so I will include feminine colours.
  • My plug will include interviews with female game players, as my magazine is an attempt to promote more females into the gaming industry.
  • Most of my images in my magazine will involve females as the main aim of my magazine is to promote more females into the gaming industry.
  • My main cover image will be the launch of a new game, Marian Racers, that is enticing more females to get into the gaming industry through the introduction of female games characters.
  • Before planning my NEA magazine cover draft I looked at the most famous game characters and noticed they are predominantly male and there aren’t many female game characters.

According to the Internet, there are 1.9billion children in the World, making up 27% of the entire population. These Children fall in the DE Social Group and are unemployed, signifying that they will be able to afford necessities with their pocket money. While students may be struggling with School Life and Friendships, my magazine will serve as a source of escapism. My magazine will be relatively cheap, so that people of any social class will be able to afford it. Before I began planning my front cover, I had a go at creating multiple magazine covers of different styles, to see which one was the most effective at persuading the consumers to buy as well as being the most suitable for my target audience. I had concluded that having 3 little plugs with photos summarizing the pages in my magazine was the most effective and suitable for my target audience.

Prior to planning my magazine cover, I looked at covers of famous gaming magazines and noticed that game characters are predominantly male, hinting that gaming is more aimed at males rather than females. The main aim of my magazine is to promote more females into the gaming industry. Elements of my magazine will help to promote female gamers, these will be shown in elements of my magazine, such as interviews and reviews that are with females within the gaming industry. To entice females to buy my magazines, I will use the colours that are stereo-typically associated with females (purples, pinks, neutral tones). Before I began designing my magazine cover, I studied magazines that are aimed at women, so I can establish what elements of them would entice females to buy them. I had discovered females are more likely to buy a magazine that has females as the cover image rather then if the magazine had males as a cover image.

I have included my cover image of Marian, she will be looking directly at the reader to establish a relationship with the reader, thus making them more likely to buy the magazine. On my magazine cover, Marian is pointing directly at the reader, I have made it effective so that whatever angle you look at the magazine from, Marian is still pointing at you. This makes it appear as if Marian is pointing at the reader to send them a message (to buy the magazine), thus creating a relationship between Marian on the magazine cover and the audience.

I have also included plugs, such as an interview with a professional gamer as online gaming is very popular with the Youths, so I feel the interview will be relevant to the magazine and a topic that will interest my target audience.The photo of Marian will be an iconic sign within my magazine cover and the “Marian Racers” logo will be an iconic sign, so that the consumer automatically knows that there is a cover image of Marian because the launch of the Marian Racers is one of the main articles within my magazine. Finally, I have thought very carefully about the sizing of my magazine, and I have decided on an A4 size of magazine because it will be able to fit into the consumer’s bag.