i have chosen to focus my gaming magazine cover around a single character upon a given background, with the main headline dedicated to a full feature article on (and news coverage of) that character’s game. feature promotions and adverts and offers occupy the far left and the bottom of the publication, with a big title taking up the top third.
Start by finding a suitable picture of a person (from stock images on the internet) then construct a fictitious audience profile for a consumer outlining basic demographic features e.g. age, location, race, gender, occupation and mention hobbies, newspaper/magazine readership, favourite Films and TV programmes , music and preferred consumer brands.
Next identify which NRS category, Psychographic Group and New Class type they belong to and justify why they fit this group by matching their lifestyle preferences and characteristics to the profile for each categorisation.
Ideal consumer-
age range =16
gender= girl
hobbies=storyline video games/animals/music/cartoons/adventure story games
clothing=indie/retro t-shirt, vans shoes, mom jeans
Title of Magazine – ‘Player One’
Statement of Intent –
For my magazine, unlike my summer task, which was based solely on one game, I have decided to have a more general focus; on a specific genre of game – Retro. By centring the magazine on one genre, filled with numerous games, there are multiple possibilities which will allow me to combine/ advertise many things such as different consoles which support the games.
The title of my Magazine – ‘Player One’ – represents and includes the target audience as many people prefer being that player as it is considered more important/ superior. In addition, it also acts as an anchorage for the whole magazine as many of the games are/ will be single player.
As well as this, in order to fill up the overall page more I decided to order the plugs/ advertisements in this order as they will be more prevalent and visible.
Ideal Consumer –
Age – Teenager – 14
Gender – Male
Hobbies – Gaming – retro
Appearance – Scruffy Hair, Thick glasses, Bright red top, dark jeans, baggy jumper
NRS – E, D, C2 as aim my audience to be 16-20+ so some may still be in school (further education = A Levels, Community College and University) without a job but still get pocket money, some may have a Saturday job or even a part time job earning minimum wage on a 9am-5/8pm shift. My magazine is priced at £2.50 as it will be a thick textured cover magazine, I feel like this is a realistic price range for a magazine like that and is a decent price for those in the E, D and C2 social grade range.
Young and Rubicam’s 4 C’s – The Struggler, The Mainstream and The Aspirer as I feel that this sums up the majority of those in their late teens/early twenties
7 New Class Types – Precariat, traditional working class and technical working class