Demographic;

Age- early 20’s

Gender- Male

Social class- Upper middle class

Race/religion- Mixed race

Lifestyle/aspirations- . Luxurious lifestyle. Has lots of pride in himself and likes to look good even in the comfort of his own home. Clean/tidy Confident in his own body

Tastes/interests- Shopping, makeup fashion .
‘He is often seen wearing high-end women’s wear and high-heeled shoes’

EJ Jonson is an aspiring person as he is driven by others, he responds to what others perceive as superficial.(eg; image/fashion and appearance) His goal is to have the perfect status. Ej is in the established middle class as he has a lot of money due to his father being a famous Basket baller who is now retired.

age: 53

location: Glasgow

race: white Scottish

gender: male

occupation: civil servant

hobbies: reading and cycling

newspaper readership: the Morning Star

favorite film: For a Few Dollars More

favorite TV show: Homes Under the Hammer

favorite music: Pink Floyd

NRS occupational class type: B (skilled and professional white-collar worker in an administrative job)

‘7 New Classes’ social class: Established Middle Class (relatively high levels of all three types of capital due to his professional and skilled job + culturally and politically engaged due to his governmental job)

Young and Rubicam’s 4 Cs: The Reformer (reads the Morning Star and is a member of Unite, politically engaged and knowledgeable)

• Age – 44
• Race – Indian-American
• Location – Los Angeles
• Gender – Male
• Occupation – IT Coder
• Hobbies – Walking, creating websites
• Newspaper/ Magazine Readership – The Times, Nerds Unite
• Favourite Film – Back to the Future
• Favourite TV – House of Cards
• Music – Soft pop – The Beatles
• Favourite Brand – Next, Gap

Age: 55

Gender: Male

Social Class: Middle class

Race: British

Religion: None

Lifestyle: Sedentary, Little exercise, family of 4

Aspirations: Become big boss in finance company

Tastes: Newspapers

Interests: 80’s Music (Genisis, Duran Duran), TV, Sleeping, Massages

• Age – 34
• Location – US
• Race – White
• Gender – Male
• Occupation – Office Worker (call center)
• Hobbies – American football, video games
• Favourite film – Coach Carter
• Favourite TV show – Rick and Morty
• Music – Country
• Brands – Under Armour, Walmart Clothing

• Pyschographic group – The Mainstream
• Social Demographic group – D
• New class type – Traditional working class

He is mainstream because he cares more about the basics than expensive or luxury item. He is also motivated by a need for security and health for his family.

Age Range= Demographic

Gender= Demographic

Social Class= Demographic

Race/Religion= Demographic

Lifestyles and Aspirations= Psycho graphic

Tastes and Interests= Psycho graphic

Audience Profiling

Demographic and Psycho graphic Information

Age Range= 19-25

Gender= Male

Social Class= Upper middle class

Race/Religion= White British

This boy is young and is very rich from the from the rich part of Egland in the countryside who earns big cash. He spends it on luxury items such a Cartier. He has a sassy vibe and likes to party with celebrities. He thinks very highly of himself and likes to have the latest things. He has a big house and owns many properties where he likes to party

This person is class A because of the high end items they are holding and also the way they are presenting themselves. This person is a succeeder, this is because of their lifestyle as being very high up. This person wants to always be the best and achieve as much as they can, money wise. He is also a succeeder due to his job in society as being a social influence as always wanting a reward from what he does. Out of the 7 social classes, this person is classed as an established middle class. This is because of their wealth and their involvement in money in society, they are not right at the top (elite) because they are not really set apart hugely by the economy they just use their money for their own use.

age: 37

location: Abu Dhabi

race: Italian

gender: Male

occupation: Funeral service manager

hobbies: clay modeler

magazine: mud and obstacle

Favorite films: Tarzan

preferred consumer brands: Timberland, Diesel

Music: country

My character is social grade B, middle class as he is a manger of a funeral service and I feel that my character is a “succeeder” as he gives me the impression that when he is working he will be very professional and is always looking for a way to expand and achieve but when he is off work he is more casual. He is a technical middle class as I feel he would be successful but not the number one of his craft.

As a student she is currently a C1 , lower middle class as she is still learning and working towards her profession, but once she has graduated, she will become an Upper middle class, A grade citizen as a lawyer is a prestigious, high paying profession.

As a successful lawyer she would become an established middle class member, as she will be creating a good amount of money for her self and has a high grade of education.

She is a main streamer in terms of the 4 Cs, but depending on how her law degree results, she could become a succeeder, with good moral value

Age – 22

Race – White

Gender – Male

Location – London, England

Occupation – Lawyer

Hobbies – jogging

Favourite Film – The Revenant

Favourite TV Show – Suits

Music – Classical

Brands – Ralph Lauren

Social Demographic – Middle Class (B) – This character is a Middle Class person as they had to get a Law Degree at University to follow this career path. The job also requires a lot of skill which is why long periods of training is needed.

This person is a Succeeder, he is a succeeder because he has to be very organised and motivated to progress in his job which are characteristics of a Succeeder. This person also likes expensive brands like Ralph Lauren which is also a common attribute of a Succeeder.

My character is:

• NRS – C1 as he works in an office, using lots of software to help code which requires a decent amount of skill, while earning not too much.
• Young and Rubicam’s 4 C’s – The Mainstream as he goes to work everyday and just gets by everyday while living an ordinary life.
• 7 New Class Types – Technical Middle Class – As he is slightly older, therefore normally less culturally engaged but as coding requires some skill, they earn quite high economic capital.