age: 53

location: Glasgow

race: white Scottish

gender: male

occupation: civil servant

hobbies: reading and cycling

newspaper readership: the Morning Star

favorite film: For a Few Dollars More

favorite TV show: Homes Under the Hammer

favorite music: Pink Floyd

NRS occupational class type: B (skilled and professional white-collar worker in an administrative job)

‘7 New Classes’ social class: Established Middle Class (relatively high levels of all three types of capital due to his professional and skilled job + culturally and politically engaged due to his governmental job)

Young and Rubicam’s 4 Cs: The Reformer (reads the Morning Star and is a member of Unite, politically engaged and knowledgeable)