Age – 22

Race – White

Gender – Male

Location – London, England

Occupation – Lawyer

Hobbies – jogging

Favourite Film – The Revenant

Favourite TV Show – Suits

Music – Classical

Brands – Ralph Lauren

Social Demographic – Middle Class (B) – This character is a Middle Class person as they had to get a Law Degree at University to follow this career path. The job also requires a lot of skill which is why long periods of training is needed.

This person is a Succeeder, he is a succeeder because he has to be very organised and motivated to progress in his job which are characteristics of a Succeeder. This person also likes expensive brands like Ralph Lauren which is also a common attribute of a Succeeder.