Age: 23
Location: London
Race: White
Gender: Female
Occupation: Businesswoman, just finished university studying business
Hobbies: Enjoys going to music festivals and likes spending time with friends. In the summer she enjoys going on surfing holidays and doing other water-based activities.
Newspaper/magazine readership: Tends to read magazines about business and music
Favourite film: Hunger games
Favourite TV show: Stranger Things
Music: Indie and aesthetic
Preferred brands: Likes to shop at Urban Outfitters and likes to wear Sol Cal and Co
NRS- Occupational class type: B
Class type: New affluent workers
Physiographic: The Explorer