Start by finding a suitable picture of a person (from stock images on the internet) then construct a fictitious audience profile for a consumer outlining basic demographic features e.g. age, location, race, gender, occupation and mention hobbies, newspaper/magazine readership, favourite Films and TV programmes , music and preferred consumer brands.

Next identify which NRS category, Psychographic Group and  New Class type they belong to and justify why they fit this group by matching their lifestyle preferences and characteristics to the profile for each categorisation.