AIMED DEMOGRAPHIC

NRS – E, D, C2 as aim my audience to be 16-20+ so some may still be in school (further education = A Levels, Community College and University) without a job but still get pocket money, some may have a Saturday job or even a part time job earning minimum wage on a 9am-5/8pm shift. My magazine is priced at £2.50 as it will be a thick textured cover magazine, I feel like this is a realistic price range for a magazine like that and is a decent price for those in the E, D and C2 social grade range.

Young and Rubicam’s 4 C’s – The Struggler, The Mainstream and The Aspirer as I feel that this sums up the majority of those in their late teens/early twenties

7 New Class Types – Precariat, traditional working class and technical working class

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