in the digital age, magazine-like content is more easily accessible than ever. the rise of websites dealing in the kinds of specialist content magazines generally produce has undercut magazine sales – especially because most of these websites are free, and make their money from targeted advertising rather than physical sales. the speed at which information generally moves in the digital age is also not favorable for magazines, as it favors continuously-updating online content rather than weekly or monthly magazines – magazines frequently run the risk of becoming ‘old news’ only days or weeks after their publication. most consumers are used to getting much of their news and views at home, via the internet, TV and radio, and so many people will rarely go to a shop to buy a newspaper or magazine. magazines are also made of paper – significant numbers of consumers have grown averse to print media, in the name of saving the trees.