Digital content is updated constantly so it can be hard for magazines to keep up with trends, news or anything they need to add to their stories. Ease of access when a magazine is online compared to a physical copy. Online means no waste either from the producers of the magazine or the consumers that buy it to only throw it away after its read. Therefore there is an economic advantage to online magazines, making physical magazines obsolete.
Daily Archives: 09/24/2019
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Challenges for the Magazine Industry in Digital Age
As more people can access the internet and therefore get their information online which is quicker so less people will go out to buy a magazine. By the time the magazine is created and published, the news could be old or irrelevant by the time someone buys a magazine. Also websites are usually free and so people may not want to pay for information. Magazines also take up environmental resources by cutting down trees for paper.
What are the challenges for Magazines in the digital age?
-More effort to pick up from a shop compared to making online
-Magazines companies make less profit because it is more money to produce
-Their printers don’t become of use because they are used less
-Had to stay relevant against digital content because it is easier to update
-Easier to share faster using viral marketing to a lot more quickly.
-Uses environmental resources
-Takes up physical space
ACTIVITY: DECODE A COVER
Choose a magazine cover and label the key features (signifiers). Go on to identify the producers intended messages through the selection (paradigm) and combination (syntagm) of these visual elements (connotations/signified meaning). Place your diagram on the blog.
Images on magazine covers/feature articles need to be of “pin sharp” quality. The top third of a magazine cover needs to be visually striking. A magazine title needs its own specific branding to make it stand out. Covers should not use too many fonts or colours – font colour and images should be unified where possible. Coverlines should be visible from at least two meters away. The key function of the front cover is to sell the product.
MAGAZINE COVER LAYOUT KEY TERMS:
Masthead Puff Coverline Dateline Skyline Cover Image/ Cover Star (dominant signifier) Features