- Barthes- he was a French literary theorist, philosopher, critic, and semiotician and he studied signs.
- Pierce- he created the idea of signs being iconic, indexical and symbolic. He was an American philosopher, mathematician, and scientist.
- Saussure- he was a Swiss linguist and semiotician. He theorized in language and the connections between their meanings associated with the language.
- Semiotics- the study of signs and symbols and their use or interpretation.
- Sign- an object, gesture or action that is used to convey information or an instruction.
- Signifier- a sign’s physical form (such as a sound, printed word, or image) as distinct from its meaning.
- Signified- the meaning expressed by a sign.
- Icon- a person or thing regarded as a representative symbol
- Index- a sign or measure of something
- Symbol- a sign that represents or is associated with something
- Code- a system of words or figures or symbols that is used to represent something
- Dominant Signifier- dominant meaning of a sign.
- Anchorage- some signs hold down and fix meaning.
- Ideology- set of ideas or beliefs that people have regarding different. kinds of technologies.
- Paradigm- a typical example of something.
- Syntagm- when a sign appears in a sequence, that creates a different meaning.
- Signifcation- making meaning.
- Denotation- the object.
- Connotation- an idea or feeling or meaning of the object.
- Myth- a story that has been made up that isn’t 100% true.
- A radical text- a text that challenges a dominant ideology .
- A reactionary text. – a text that supports dominant ideology.
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18/22 well done <3