- Roland Barthes was a French philosopher and a semiotician. He explored a diverse range of fields including anthropology, semiotics and social theory.
- C S Pierce was a linguistic, he came up with Iconic signs, Indexical signs and symbolic signs.
- Ferdinand de Saussure was a Swiss Linguistic and semiotician, his ideas laid a foundation for many significant developments in both semiology and linguistics
- Semiotics – is the study of signs.
- Sign – A gesture or action used to convey meaning.
- Signifier – A signs physical form, such as a sound or a printed word.
- Signified – The meaning or idea expressed by a sign, as distinct from the physical form in which its expressed.
- Iconic Sign – A sign that looks like its object.
- Indexical Sign – A sign that has a link to its object.
- Symbolic Sign – A sign that has an arbitrary or random link to its object.
- Code – A system of words, letters, figures or symbols used to represent others.
- Dominant Signifier – A mainly accepted form of a sign.
- Anchorage – Is when a piece of media uses another piece of media to reduce the amount of connotations in the first.
- Paradigm – A collection of signs
- Syntagm –
- Signification –
- Denotation –
- Connotation –
- Myth – Something that is made up which is acknowledged and used by society, sometimes in stories.
- Dominant Ideology – The main / dominant idea
- A Radical Text – A text that challenges a dominant ideology.
- A Reactionary text – A text that supports a dominant ideology.
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Good try Charlie, here’s some help:
20. Myth – Is something that people believe to be a lie or false.
19. Connotation – It’s always usually the second level of analysis (what the denotation) represents.
18. Denotation – Always the primary level of analysis, and it is the literal meaning of a word
17. Signification – a message being conveyed by a sign, so a drawing, an image or text
16. Signs that occur in a certain sequence or operate together
NICE TRY THOUGH CHARLIE!
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