Barthes – One of the leading theorist of the study of semiotics.
Pierce – was an Americian phoiloshoper and scientist know as the father of the iconic indexical and symbolic sign theory
Saussure – He was a Swiss linguist, he laid a ideas which became the important in the development in linguistics.
Semiotics – Study of signs
Sign – is anything to indicate meaning or information.
Signifier – the image/sound of a sign
Signified – the idea or concept of the signifier
An Iconic sign – a sign which has a direct connection to the object
An Indexical sign – a sign with an indirect connection to the object
An Symbolic sign – a sign with a random link to the objection via shared knowledge.
Code – the communication of rules or orders
Dominant Signifier – the meaning of a sign which is mainly accepted.
Anchorage – the fixing of a meaning to a sign
Paradigm – a collection of signs
Syntagm – a sign which is in a sequence which then gives it a different meaning
Signification – process of meaning being creative
Denotation – the literal meaning of a word
Connotation – the meaning of a word
Myth – something that is made up and accepted by society.
Dominant Ideology- the dominant ideas of society.
A radical text- challenges dominant ideology.
A reactionary text- supports dominant ideology
2 thoughts on “Key Terms”
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Very lovely, however some definitions are not fully completed 🙁
But I love it!
20 out of 22