- Barthes – The leading theorist of semiotics who analysed popular media and culture – Known as “The Founding Father of Media Studies”
- Pierce – Theorist who came up with the idea of Signs being Iconic, Indexical, or Arbitrary.
- Saussure – A linguist who proposed the way to understand words and signs by detaching their signifier from their signified meaning
- Semiotics – The study of signs and symbols, their use, how they are represented, and what they represent.
- Sign – A visual symbol that represents or communicates something.
- Signifier – A sign’s physical form as distinct from it’s meaning.
- Signified – The meaning or idea expressed by a sign.
- Icon – A sign that is designed to look like the object it is representing.
- Index – A sign that is linked to the object it is representing.
- Symbol – A sign that is arbitrary and has no relation to the object it is representing.
- Code –
- Dominant Signifier – The mainly accepted meaning of a sign.
- Anchorage –
- Ideology – A set of political ideas and ideals, used in running a government.
- Paradigm- a collection of similar signs that links back to one meaning
- Syntagm – When signs occur in parallel or sequence and operate together to create a meaning
- SignifIcation –
- Denotation – What is being shown by a sign.
- Connotation – What a sign means or is implied to mean.
- Myth – A meaning made by certain people around a sign that fits a certain agenda.
- Radical text – A text that goes against the dominant ideology.
- A Reactionary text – A text that conforms to the dominant ideology.
2 thoughts on “Definitions”
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11. a set of conventions or moral principles governing behaviour in a particular sphere.
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13.Anchorage is when a piece of media uses another piece of media to reduce the amount of connotations in the first,(fixates meaning)
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17. The process of making/creating meaning
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