1. Barthes- A French literary theorist, philosopher, critic, and semiotician- he studied signs
2. Pierce- An American philosopher, logician, mathematician, and scientist- He created the idea of signs being iconic, indexical and symbolic.
3. Saussure- A Swiss linguist and semiotician
4. Semiotics- The study of signs and symbols
5. Sign- A sign is anything that can convey a meaning
6. Signifier- Comes from Saussure and
7. Signified- An idea that is expressed by a sign
8. Icon- A sign that is designed to look like an object that it represents
9. Index- A sign or measure of something
10. Symbol- A sign that represents or is associated with something
11. Code- A system of words or figures or symbols that is used to represent something
12. Dominant Signifier- The most important sign
13. Anchorage- A sign that fixes the meaning
14. Ideology- A set of ideas / beliefs
15. Paradigm- A pattern / group of something
16. Syntagm- A series of signs that all work together
17. Signifcation- The process of making media
18. Denotation- Barthes- The object
19. Connotation- Barthes- An idea or feeling or meaning of the object
20. Myth- The ideas that are created by connotations
21. A radical text- Challenges an ideology
22. A reactionary text- Agrees with ideology/ Supports dominant ideology

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