- Barthes is one of the leading theorists of semiotics, the study of sign, connatation, denotation, myth.
- C S Pierce his categories of sign( iconic, indexical, symbolic)
- Saussure was a linguistic
- Semiotics is the study of sign process
- Sign is a motion or gesture
- Signifier a sign’s physical form for an example a printed wordÂ
- Signified the concept that the signifier refers to
- Iconic sign is when something is directly linked to something
- Indexical sign is when something is indirectly linked to an object
- Symbolic sign is a mark, sign or word that indicates a meaning
- Code has an agreed meaning to their audience
- Dominant Signifier is the main meaning of a word, the main sign
- Anchorage is the meaning of an image
- Ideology is a set of beliefs
- Paradigm is a collection of signs
- Syntagm is a relationship where signs occur in sequence or parallel and operate together to create a meaning
- Signification the process of making meaning
- Denotation the object
- Connotation is the meaning
- Myth in media analysis is how words and images are used to communicate political meanings
- A radical text is one that challenges the dominant ideology
- A reactionary text is a text supporting the ideology
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