- An iconic sign – which has a direct connection to its’ object (ie it looks or sounds like the object)
- An indexical sign – which has an indirect link to its’ object (think smells)
- A symbolic sign – which has a random or arbitary link based on a shared knowledge or an agreement, for example, a shared culture or language (think letters, words, writing, shapes, squiggles, colours, sound effects, facial expressions, hand gestures, clothing, hair styles, etc)
Iconic sign- picture of game character is a direct link to the actual character
Indexical sign- character holding a weapon is an indexical sign to violence
Symbolic sign- play-station logo, background colour